5 REASONS CUSTOMERS DON’T BUY FROM YOU.
If you take your time to understand this few points and apply it accordingly. Just Watch and see your sales go through sales go to the roof…
Later in the day, I’ll put it on my blog.
📌THE VALUE IF YOUR PRODUCT IS UNKNOWN TO THEM.
“Value is what your product does while the feature is what the product is”
The value of your phone is that” it makes the exchange of communication easier and faster….While it features maybe ” it has a loudspeaker, and the battery lasts very long than other smartphones
Hope you get it…?
When looking for a reason to purchase a particular service or product, most customers are searching for “benefits” not features.
In other words, they’re looking for a solution to their existing problem or something that can make their life better in some way.
The value of your product isn’t linked to how many features it has, but what it can help the customers to do, or what it might let them do better.
Let’s take a look at the five reasons customer may not buy from you.
- THEY DON’T KNOW WHAT TO BUY
I know the point may surprise you but it’s very true. Most customers don’t know what they are looking for.
In today’s digitally-rich environment, choice overload is a serious problem for consumers and marketers alike.
You might think that giving your customers plenty of different products to choose between is the best way to get a sale, but the truth is that too much choice can lead to “decision fatigue”, which causes consumers to give up on some purchases completely.
You have to speak their language and position yourself as an expert.
You may influence their buying decision through your valuable content free consultation.
E.g You may tell your, prospect that every Friday, you’re giving a free or 50% discount. Be truthful about it. That would influence their buying decision.
Who no like cheap and value things.
2. YOU DON’T KNOW HOW TO CREATE AN OFFER.
There is a difference between sales and offers. The sale is when you only give out your product to customers to buy.
Offer is when you give out the product and add mouthwatering bonuses to make become irresistible for customers to say “NO”
The only way to hold their ball and make them beg you with their money is to create an irresistible offer around your product.
E.g Rice and bean is product. An offer is ” Rice and bean accompanied by plaintain, macaroni, meat and one bottle of OROBO COKE.
3. YOU’RE TOO DESPERATE FOR MONEY.
Never start a business because you are broke and in need of money. People smell desperation from afar and will avoid you like a plague.
When you show your customer that you don’t need the money, they’ll always give you their money…
4. YOU DON’T KNOW HOW TO CREATE URGENCY.
Come closer, let me tell you something.
There are many distractions ON AND OFFLINE. Your customer is a click away from that Nude picture that would take the totality of his attention.
Your product may be your primary focus, but to your prospect, it’s just another thing fighting for their attention.
Without a reason to BUY NOW rather than later, the deal is likely to die on the vine.
Make them feel the pain they’ve been going through and tell them if they don’t ACT NOW, they may likely now seeing such an opportunity again.
Describe the consequence of missing out… AND CREATE URGENCY.
Let me stop here.
This can be applied to both online and offline businesses.
Make use of it and see your business going off the roof.
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